(Stern PR-Omaha NE)  —  An integral part of building your company brand is promoting a consistent and polished image on and offline. Everything your business puts out there reflects your company image, so hiring a competent and creative Omaha marketing consultant, well-versed in all media/print aspects is a must-have for a successful marketing strategy:

  • Logo
  • Business Cards
  • Website Design & Navigation
  • Internet & Broadcast TV Commercial
  • Brochures
  • Slogan
  • Print & media Advertisements

Every aspect of your marketing plan should have a common and consistent theme across-the-board: overall color, design and appearance of all things communication that your company promotes. This is not a do-it-yourself project. Only a competent marketing consultant has the tools and industry knowledge to streamline a company image at a professional level. Most advertising and marketing firms have up to 5 (five) people managing your company image. That means, behind-the-scene, one person handles the copywriting, another does the graphic design, and most likely other tasks such as website design & development are outsourced with high costs passed onto you. With so many people working on your image branding, that can present a problem in terms of image consistency, too.

It’s not easy to find, but you should outsource your marketing to a one-stop shop, so your image remains consistent. Yes, image is almost everything to a business, but not the end-all-be-all. Sure, a company’s image can help customers remember your business, but the quality of the image is what makes a lasting impression. In other words, a fantastic logo on a business card will have little influence if the card paper itself looks cheap. The quality of your business card image portrays to customers on a conscious & subconscious level. Therefore, a low quality image on your business card represents a poor quality company. Likewise, a polished biz card which contains a great looking logo and easy-to-read font and all contact information positioned on superior paper stock gives an outstanding impression of your business.

Equally as important as image is the substance of the service/product your company provides. Give your customers something that exceeds their expectations, i.e., superior service compared to others, out-of-the-box production/service – at a reasonable price. A successful brand identity is based on so much more than just a talented designer’s or copywriter’s interpretation of your company. Branding strategy must capture the essence of the company’s vision and summarize the benefits that your target demographic will experience when doing business with you.

Omaha marketing consultant Susan Stern is a one woman band, per say, She is an Omaha website designer, copywriter, graphic designer, photographer, video producer, voice-over talent and handles all aspects of traditional and internet marketing in Omaha, Nebraska. For more information and inquiries, please contact Susan Stern direct in Omaha at (402) 212-7489.

Website
Twitter 

Business Blog
Google+
Youtube

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s